Miniview - 5th Jul 2009

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Campanile revisited: Refurbishment keeps NG style

Despite the difficulties and the smaller rooms the quality of the Northampton new build has been successfully encapsulated in this building. The public areas are stylish, with the bistro food operation again similar to Northampton. Free daily newspapers and free Wifi will make this attractive to the business traveller. As yet the area is quieter that Northampton but the change from Ibis to Campanile only occurred completely in February and the drive to establish this new identity is being driven enthusiastically by the current GM, quickly establishing a rapport with local businesses on the Delta Business Park in Swindon where the hotel is situated. The food operation is obviously a key ingredient in the difference with Ibis and the lunchtime offering will quickly bring in the local businesses for who local dining opportunities are limited.

'Wardrobe' is creatively re-invented to make use of space but retains house colours so keeping a family affinity with Northampton

'Wardrobe' is creatively re-invented to make use of space but retains house colours so keeping a family affinity with Northampton

In the bedrooms the lack of space has been combated by the redesign of the wardrobe unit, still in the brand bright green. Strangely they have ended up with a unit not a million miles away from the units previously shown in the Big Sleep in Eastbourne, another smaller competitor in this busy budget branded hotel sector. The refurbishment manages to keep both the trademark bed unit and the large and sensibly designed work desk ( sockets positioned for easy access, good task light etc.).

The bathroom has been updated and retiled and generally again reflects the standards seen elsewhere in the NG styling. The whole is clean and efficient whilst keeping most of the style seen in Northampton.

Sternlicht is showing again the stylish touch in generating his new hotels as he has done previously in reworking the Four Point and Sheraton brands as well as in his invention of the 'W', the cause of so much headache for Hilton and pushing Rezidor down the fashion route with their new Missoni. I wait eagerly to see where he goes next now he has 1,000 hotels and 85,000 bedrooms to play with, and what new challenges he has planned for those running other groups.




Patrick Goff
Editor

Bed is as for new builds

Bed is as for new builds

Bistro can be extended outward to the terrace or into the conference zones for increased capacity if needed

Bistro can be extended outward to the terrace or into the conference zones for increased capacity if needed

Tiny bathroom has been refitted and provides bath as well as shower over

Tiny bathroom has been refitted and provides bath as well as shower over

Meeting rooms will service the adjacent business park

Meeting rooms will service the adjacent business park


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