Hotel Designs Miniview: Miniview: The Best Western Atlantic Hotel, Chelmsford

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Miniview - 6th Sep 2010

Miniview: The Best Western Atlantic Hotel, Chelmsford

The Best Western Atlantic Hotel, Chelmsford - Brook Street (off New Street)

David Clarke, CEO of Best Western, went undercover in some of the brands’ UK hotels to see if their recently launched ‘hotels with personality’ campaign was successfully being implemented. Best Western is an international marketing company which sets a standard for those independent hotels under its banner (standards vary from country to country as with star ratings). UK membership benefits (guidelines) states that two quality assessments are made each year they are a member and if they persistently do not meet the standard then they will be removed.

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