News - 1st Jan 2008

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Miniview: Extending the Stafford, St James's London

I first came across the Stafford when I was taken there for lunch by the principal of the college in which I was a Director of Visual Arts in the early 1990‘s. Knowing I was also a partner in an interior design company he was anxious to hear my views as he was a director of the construction company that owned it. I was not complimentary – every lamp that failed had been replaced with one of 100watts, over lighting the area it lit, as well as burning shades designed for a lower wattage. Repairs had been finished with bright white paint, and the result was a piebald interior in need of TLC (Tender Loving Care).

Originally an office, a wall was removed and the plasterwork recreated to make this lounge (now dressed for Christmas) which looks as if it was always a part of the hotel
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Originally an office, a wall was removed and the plasterwork recreated to make this lounge (now dressed for Christmas) which looks as if it was always a part of the hotel

To my delight this historic hotel was bought by a Client in the then Shire Inns and I found myself part of the team that transformed the hotel, adding air conditioning, additional bedrooms and upgrading all the interiors. A reception lounge was created out of an area previously a storeroom, a wine tasting area added to the famous cellars, and the hotels historic ambience was restored, its physical history respected. Shire Inns brought back the legendary Terry Holmes as manager and the hotel moved back upmarket to its place as one of London’s legendary great hotels.

Shire Inns became Shire Hotels, Terry retired to be replaced by his deputy, Stuart Procter, and the hotel has entered a new era with the acquisition of the neighbouring office block. The conversion of this has added 26 suites to the previously existing 79 rooms and suites. The brief for designer Jane Goff and her team at Goff Associates was a difficult one, as the modern office block had to be given the same feel as the existing hotel. The Stafford is one of those hotels that has evolved over ages, with rooms being added as the space became available around Blue Ball Yard – the Guvnor’s Suite, the Carriage House and now the newly christened Mews. The slightly eccentric layout gives the hotel part of its country house charm (it was named by the London ‘Evening Standard’ newspaper in 1999 as ‘London’s Best Country House Hotel’).

Making the new rooms carry the same charm as the rooms in the original 17th century building,with its 350 year old working wine cellars with underground corridors to St James’s Palace(and contributing to the hotel reputation as a place used for illicit liaisons by royalty) was a difficult challenge well met by the practice. The Mews addition houses 26 suites plus a Penthouse Suite with rooftop views across this prestigious area of London. Marrying these into the ambience of the existing hotel was an exacting and difficult task. After over ten years working on the buildings designer Jane Goff was well able to call on her experience to carry out this careful piece of design, as the images on page two show.

Corridor and lift(elevator) to the new suites
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Corridor and lift(elevator) to the new suites

Opposite the fireplace is this set piece seating area
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Opposite the fireplace is this set piece seating area

The 'old' - corner of the 1996 creation of the reception lounge
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The 'old' - corner of the 1996 creation of the reception lounge

new alcove treatment
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new alcove treatment


  Click here for Goff Associates in the Directory

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