News - 18th Jun 2008

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aloft Montreal Airport Opens, Making Global Lifestyle Debut

aloha! Starwood Hotels & Resorts Worldwide, Inc. and its much-anticipated new lifestyle brand, aloft(sm) hotels, today announces the opening of aloft Montreal Airport, the first aloft to open anywhere in the world. Developed and owned by the joint venture between Silver Hotel Group and Northampton Group Inc., the 136-room aloft Montreal Airport will offer a variety of intuitive technologies, atmospheric public spaces, and a whole array of appealing guest amenities. Created for today's traveller, aloft hotels are modern, fresh and fun, with loft-inspired design and free-flowing energy.

aloft Montreal Airport is superbly located at the entrance to the Trudeau International Airport, with easy access to local attractions, shopping, entertainment and numerous corporate headquarters. Guests will be just 20 minutes from vibrant downtown Montreal, where they can enjoy authentic French cuisine, renowned museums and scenic parks. Also nearby are the quaint cobblestone streets, boutiques, art galleries and cafes of Old Montreal.

As a Vision of W Hotels, aloft hotels are shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft hotels offer a total sensory experience, with guest rooms featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centrepiece of each aloft room is the ultra-comfortable plush platform bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss(R) spa. Each aloft room is also a combination high-tech office and entertainment centre, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel LCD television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand's heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re: mix(SM) communal lobby area and bar w xyz(SM). The re:charge(SM) fitness centre and splash, the indoor or outdoor pool, give travellers options to de-stress and re-energize; while re:fuel by aloft(SM), a one-stop food and beverage area, offers sweet, savoury and healthy food, snacks and beverages to grab & go, 24-hours a day.


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