The Hotel Indigo Tampa Downtown-Channelside is owned by a joint venture partnership, Seaboard Hotel Associates, LLC, comprised of Tampa’s BayStar Hotel Group and the St. Petersburg, Fla.-based Ballast Point Group, under a license agreement with a company in the InterContinental Hotels Group. The hotel will be developed and managed by BayStar Hotel Group. In addition, BayStar Hotel Group is converting the historic Heritage Hotel in downtown St. Petersburg, Fla., to a Hotel Indigo and expects to open that property in early 2009.

Upon entering the Hotel Indigo, guests will be greeted by staff at an open surfboard-shaped table, instead of an imposing lobby desk. Overlooking downtown Tampa and Tampa Bay from the vantage of the third floor is a heated swimming pool and spacious deck, suitable for parties and wedding receptions.

The Hotel Indigo will feature signature design elements including oversized lobby chairs, which create a personal work or dining space within the public areas of the hotel; cozy, airy and inviting guestrooms with plush bedding, hardwood-style flooring and spa-inspired showers; and a “Phi”tness Studio with cardio equipment and free weights. The hotel will also offer Phi, an on-site casual gourmet restaurant; a 24-hour business center; 2,700 square feet of meeting space for business functions or special events; and wireless high-speed Internet access throughout the hotel.

Boutique hotels, known for their intimate, luxurious environments in addition to personalized accommodations and services, have gained increasing popularity throughout North America. Hotel Indigo is known as the industry's first branded boutique hotel, artfully combining the conveniences and consistencies of a brand hotel with the design cache and service personality of a boutique at an attractive price. The soul of the brand’s retail-inspired concept is renewal – thoughtful changes that are made throughout the year to keep the hotel fresh, similar to the way retailers change their window displays. The renewal concept provides even the most frequent guest a unique experience with every stay. The hotel features renewable elements such as vivid nature-inspired murals, area rugs, plush duvets and slip covers that will change periodically. Public spaces will be transformed seasonally through changing artwork, music, flora and murals.