The 180-room hotel is scheduled to welcome and captivate customers in 2010. It will sit on the historic location of the Shiliu Pu (Pier 16) which, from 1821 to 1850, was Shanghai’s focal point for shipping and trading activity. The wharf was outside the Baodaimen gate of the old wall that surrounded the city at that time.
To the immediate north of the hotel’s location is the renowned Bund; the architectural and commercial powerhouse of Shanghai in the 1920s. To the east stands the famous modern-day Pudong skyline and to the south is where the world will come together for the Shanghai World Expo in 2010.
Hotel Indigo Shanghai on the Bund will be the first hotel located along the riverfront to offer unobstructed views of several famous and historical sites. The area around the hotel is also being developed into a commercial, retail, restaurant and entertainment district called the Pier 16th Development by the Shanghai Huangpu River Banks Asset Management Co.
Shanghai Huangpu River Banks Asset Management is responsible for managing the accumulated long-terms assets of its parent company, the Shanghai Huangpu River Banks Development Construction Investment (Holding) Co, Ltd, whose business include enterprise asset management, property management and industrial investment.
The Hotel Indigo brand seeks to inspire upscale travellers looking for a non-traditional hotel offering coupled with enriching destination experiences in key Asia Pacific cities including Shanghai, Hong Kong, Singapore and Tokyo.
The Interpret Indigo™ design concept offers a new path for real estate developers to regenerate or develop properties with their own creative flair, which will capture and reflect the local character and culture of each location while maintaining the brand identity and standards. For example, Hotel Indigo London Paddington mirrors the sense of occasion of the great railway journeys of the past. The sweeping arches and metal grills used in the rooms reflect the architectural heritage of the original Paddington station built in 1854.
First published in the DesignClub on 21st Nov 2008
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