News - 28th Nov 2008

Shanghai to Receive First Hotel Indigo® for Asia

Underscoring its leadership position in the Asia-Pacific, IHG (InterContinental Hotels Group) signed a deal with the Shanghai Huangpu River Banks Asset Management Co., Ltd for its first Hotel Indigo® in the region to be located in Shanghai.

IHG announced the launch of its fast growing lifestyle brand to the region just last month. This partnership will see the world’s leading hotel group by number of rooms manage Hotel Indigo Shanghai on the Bund. The hotel will be on a riverfront site along the Huangpu River that brings together the past, present and future of Shanghai.

The 180-room hotel is scheduled to welcome and captivate customers in 2010. It will sit on the historic location of the Shiliu Pu (Pier 16) which, from 1821 to 1850, was Shanghai’s focal point for shipping and trading activity. The wharf was outside the Baodaimen gate of the old wall that surrounded the city at that time.

To the immediate north of the hotel’s location is the renowned Bund; the architectural and commercial powerhouse of Shanghai in the 1920s. To the east stands the famous modern-day Pudong skyline and to the south is where the world will come together for the Shanghai World Expo in 2010.

Hotel Indigo Shanghai on the Bund will be the first hotel located along the riverfront to offer unobstructed views of several famous and historical sites. The area around the hotel is also being developed into a commercial, retail, restaurant and entertainment district called the Pier 16th Development by the Shanghai Huangpu River Banks Asset Management Co.

Shanghai Huangpu River Banks Asset Management is responsible for managing the accumulated long-terms assets of its parent company, the Shanghai Huangpu River Banks Development Construction Investment (Holding) Co, Ltd, whose business include enterprise asset management, property management and industrial investment.

The Hotel Indigo brand seeks to inspire upscale travellers looking for a non-traditional hotel offering coupled with enriching destination experiences in key Asia Pacific cities including Shanghai, Hong Kong, Singapore and Tokyo.

The Interpret Indigo™ design concept offers a new path for real estate developers to regenerate or develop properties with their own creative flair, which will capture and reflect the local character and culture of each location while maintaining the brand identity and standards. For example, Hotel Indigo London Paddington mirrors the sense of occasion of the great railway journeys of the past. The sweeping arches and metal grills used in the rooms reflect the architectural heritage of the original Paddington station built in 1854.

First published in the DesignClub on 21st Nov 2008

This and other advance news articles, together with our ‘Ask the Experts’ column and our photo Gallery of hotel interiors, are available for an annual subscription of less than £1 a week. Sign up here for immediate access.



Related Articles
Reader Comments
You will need to login to add your comments

No comments available.

© Copyright Hotel Designs 2007 | Industry News RSS Feed