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News - 5th Jul 2009Hotel Design: Poland’s Flagship Park Inn
With the creation of the debut Park Inn hotel in Poland, JOI-Design, in partnership with Krakow-based Ovotz Design Lab, was charged with conceiving an interiors style that seamlessly intertwines with the bold shapes of the new-build structure developed by J. Mayer H. Architecture. Additionally, it was imperative that the brand identity of Park Inn would be balanced with the trendsetting vibe favoured by its younger market segment. Peter Joehnk explains “Park Inn as a brand is also a four-star (Editors Note: Shows the discrepancy in standards - it is not seen as four star in the UK) business hotel--modern, light and bright, contemporary and clear. With a standardized bedroom scheme and some degree of individualization in the public areas, the challenge was to differentiate the hotel through design yet retain brand recognition.”
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