Often designers can achieve the strongest results in dramatic terms by playing to the strengths of individual colours using secondary colour that 'set them off' or using them as accents in pattern. This has been successfully used, for example, by Rezidor in placing their brand identity as colour into wallpaper designs,
as I show here.
Using a strong colour such as red in tandem with neutral or non-colour such as black or white, can also achieve dramatic effect, as the first
Andazshowed.
In this piece I have just scratched the surface of how colour can be used, and how it can be made to work. It should also be remembered that for those with visual handicaps, colour can create a world of danger, giving
the illusion of steps, changing space perception and generally creating hazards. Many of us develop these disabilities as we get older so this is not necessarily a small minority of guests.
Truly in using colours designers should be aware of the need for an intelligent eye. Remeber "less is more".
First published in the DesignClub on 15th Mar 2010
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