The corporate colours of violet and yellow are handled with subtlety, and the rooms are fitted out to the standard pattern, with en-suite bathrooms. The new design has the current fashion for large bedhead and LED bedhead lights. The work desk is large and there is free Wifi with simple connection and the desk has the sockets sensibly placed for easy access. Design is unremarkable, simple but effective. Lighting is adequate, as is the bathroom, if slightly dull.

If the competition is considered to come from Holiday Inn then the price differential , with Premier competing on price with Travelodge, is essential as the Holiday Inn interiors are far superior. Here the offering is comparable to the Travelodge chain and there is surely potential here for the rooms to be taken slightly more upmarket, as this position would be supported by the in-house food operation so missing from most Travelodges (although the revamped Little Chef may offer the competition).

If Campanile achieve their early target of 60 outlets of the quality we have reviewed in Swindon and Northampton, then both of these UK budget leaders could face a severe challenge from Barry Sternlicht's revival of the French brand.